Need help on an advertising campaign project for my class?

Ok, our assignment is to present a buisness proposal in writing and orally. I need help on writing the two page persuasive report to convince my class to use the advertising campaign. How can I write the report and what should I include in it? I could really use professional help.

Need help on an advertising campaign project for my class?
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To start with, I'm a professional with 35 years experience in advertising.





If I understand you, you already have an ad campaign. Now you need to make convincing arguements as to why and how it will be effective. Assuming this is correct, you simply have to show a statistical data summary of the following:





1. How many people the ad will reach and be seen by


2. Why the ad helps sell the product or service, by showing a feature or benefit.


3. How you will track the results


4. How cost-effective the ad is


5. Why people will like the ad


6. Why people will buy the product


7. If the ad fails, what you plan to do next.


Good luck.


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Reply:Use radio for your advertising. There is a frequency of 3 times in radio. A listener must hear the message 3 times before they REALLY hear it. Just think how you listen. You hear a little the first time you hear a commercial, the second time more, and by the third time you think, Wow, there must really be something going on at that store! I used to sell radio advertising. Another thing I would always ask the potential advertiser is: If you don't do this, what will you do? People don't just come wandering in stores without a reason. You must have a compelling offer and be the right season. Call your local radio station on Monday and talk with a radio sales rep. Tell them you are doing this project. Ask if they have Arbitron ratings. If so, ask them if they will run a Maximi$er report for you? You need a demo. For your product or service, let's go with Females 25-34. Get AQH and each daypart for the ratings as well as the frequency. This report will give you everything you need. You can make copies of the Maximi$er Report for the class and then explain it to them. You should also write 2/:60 commercials to go along with your presentation. Keep the information to who, what, where, when, and compelling offer. Repeat the information in the 60 seconds. No phone numbers in the copy. After you write the copy, read it out loud and time yourself to make sure it is 60 seconds. Always write a commercial from the standpoint of "Tell me why I should shop at this store and not the competitor." Maybe it is huge selection, free parking, knowledgeble sales staff, free delivery, 1/2 price sale this Saturday. You get the idea. Call the radio station and ask for a sales rep. They should help you. I would. You will get an A.