Really, I'm asking two questions, first of all, does advertising work at all, then the second question is, why. Thanks.
Why do people believe advertising?
Advertising does work
Then consider, if there's no other information, what else are you going to believe?
Measuring success is another issue
Reply:Yes advertising works. You have to get over all the misconceptions that advertising is something sleazy and untruthful.
At it's very essence, advertising is simply a targeted message. It is controlled news a company or business or group wants others to know.
You can be clever in your ads or you can focus on benefits, but you must always be truthful and respectful. That's when it works. That's what makes it believable.
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