i have an on line store that a have been promoting all over the net, mostly i do free advertising or primere listhing, but im thinking of trying ppc adv. but would like hear from
people how actualy have used it and seen resolts.
Does anyone know about PPC advertising and does it really work or not?
Pay Per Click advertising does work. I am a user of Google's adwords and I am able to track how many ad clicks turn into purchases on my ecommerce site. This means I can control exactly how much I spend per purchase, and I can be sure to spend way less than I make per transaction.
Reply:PPC advertising works great depending on the search engine and the industry that you are in. Obviously Google and Yahoo are the two best, but they can be pricey.
Reply:PPC advertising can be very effective if used correctly. As others have mentioned, Yahoo and Google are very pricey, but there are alternatives. CHoose a business or industry that is closely associated with your own, and approach them about adding a banner ad on their space. Not only will this help drive your traffi, but will also provide the website with additional funds.
Reply:Hi,
In response to your questions . . .
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Reply:sure it works!
specially when your target market can make the purchase online, you can easily measure your advertising performance.
Reply:It can work. Just be aware that you have to be conservative and try lots of options. Most importantly, you must do the work yourself.
Whatever you do, do not use the services of all-in-one companies that propose web design and ppc management. I tried using Webxites.com and they were a disaster. They probably spend $30 a month on ppc advertising, but were charging me $999.95 a month.
Whatever you do, stay away from Webxites. If you want to know more, look at their BBB rating. It is horrible. Not only do they have an amazingly high number of complaints, but they have been investigated for fraud.
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