What kind of ROI can I expect with my advertising?

I want to grow 15-20% this year. How much would I have to increase my exisiting advertising budget of $2000.00 per month. This is my print or yellow page advertising. I do internet advertising, local stuff, networking group (BNI), my vehicles are decaled and logo'ed, and I have a website. What else is there?

What kind of ROI can I expect with my advertising?
I own a 3 year old plumbing business and we have advertised a number of different ways. They all have different renturns on investment, we've been in the YP, radio, news, web, network groups, you name it. So far our two best forms of advertisement have been the YP for new customers in need of emergency service. The only prob with the YP is that you are in there with all of your competition, not to mention the YP are always expensive. The 2nd form of advertising that has worked really well for us has been a repeat customer campaign we started about a year ago. Every customer gets a drop in visit from one of our managers either the day of the service or one day after, then we make a follow up call to make sure everything is still working well, and then we send a thank you letter three weeks after the service. Last year we doubled our sales with this campaign. We landed a lot of referrals this way. The only draw back is we have 4 service trucks and it takes a lot of time to drop in on every client we service, we'll make adjsutments to make it work.





Good Luck
Reply:First describe your business and industry in your question. Every ROI is different based on your product or service.


You may consider online articles, direct mail, trade publications and a myriad of other avenues, once I know more about you.


I have 35 years experience in adv.
Reply:Basically you need to get $7 for every $1 of advertising to beat a break even point (obviously depending on what your margins are!) When you ask "What else is there?" my answer is "That depends on what you business is. I work at a large corporation as a Director of Marketing and recently we did a careful study of which advertising brought in the most money. Understand that my budget is about $20 million a year (my division's revenues are about $1.5 billion) so we do everything - advertising, direct respond, SEO, etc. The best ROI we get is on seminars! SEMINARS! I was floored but the truth is we close about 80% of the people who attend one. So my advice to any small business owner is to think of some topic that you can do a seminar on. (For the record I am also a free marketing consultant to the local BNI chapters). It takes some thought but one BNI memeber her owned a limo company and I convinced him to run a series of safe driving seminars at the local high school. His prom business skyrocketed because he positioned himself as a safe driving expert! A woman who ran a small flower shop now does spring and fall seminars for the locals on gardens and how to get the ready for the season. HEr business has grown so much she is opening a second shop.





Figure out what you can do a seminar on. Do not get discouraged if attendence is low the first few times. Stay with it and the audience will grow and so will your business.
Reply:It's about quality, not quantity! You can buy all the ad space you want, but if your message is weak, no one will get it.





Spend a good chunk of your money on professional copywriting and desgin - someone to come up with a strong strategy, figure out where to target your people the best.





Choose ONE thing to promote about your company, and something unique, so that people remember your business.

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