I am looking for articles that give advice regarding how to divide the advertising budget between Yahoo and Google. I have good data on ROI and ROAS for both but would like to find authoritative advice on how to optimally allocate the budget.
How to allocate Internet advertising budget between Yahoo and Google? Should I use ROI or ROAS?
Based on my experience with the YAmsters the last couple of days, I'm going to put my money on Yahoo.
teeth hurt
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