Really, I'm asking two questions, first of all, does advertising work at all, then the second question is, why. Thanks.
Why do people believe advertising?
I think people have a natural tendency to be looking out for what they need/want without realizing it. When them come along something that sorta fit their need, they start looking at it with interest.
Some advertisement creates a need when there wasn't one to begin with.
An example is creating a need to be fashionably 'IN'.
Reply:Of course it works. How would you be aware of it otherwise? Any form of you coming to a realization of its existence is an adverstisement for it.
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