how a cement brand is build
what diferrent advertising pracices are followed by cement companies
What are Branding and advertising practices in cement industry across the globe in leading companies?
In cement companies there is not much of marketing activities. Because cement is a commodity there is no need for differentiation, unique marketing, etc. These companies are more sales oriented, that is they have strong salesforce. Personal selling and PR are the most important elements for cement companies.
There is not much advertising and the most effective and common branding practice is Corporate Social Responsibility initiatives and programs.
Reply:Lets be sure of the differance between branding and advertising.
Lets not do the same as the established market.
Thats too easy and it does not work. start to think about how your brand differs. what are the advantages. price? quality? availibility? service 1 important. retention of client.
I can help. get in touch through my blogsite. leave your e mail. http://thebaldchemist.blogspot.com
No comments:
Post a Comment