Im doing a study on all kinds of advertising and would be very grateful for your feedbacks. tq
Could anyone tell me what effects mobile advertising can likely have on advertising practices.?
Geo positioning in cell phones will allow local advertisers to better target potential clients that are in walking distance from their business. Example, a museum in Napoli used mobile advertising to send inviting text message to people in the area. and it worked.
It has been quite a long waiting period for this to happen in large scale, but eventually it will happen. The technology permits it, though the acceptance yet is not at the sufficient level.
blue tooth
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