How do you make advertising photographs?

What is the difference between the lighting/lenses when taking Advertising photographs vs. the photographs we take everyday?

How do you make advertising photographs?
Darker usually to blend harshness the diff between snap shot and studio photo same idea did you take your blog pictures?
Reply:This link will give you some info on that, I hope :


http://www.photolinks.com/Advertising_Ph...
Reply:I would say that the equipment used for advertising photography is available to anyone, but is generally very expensive. Almost all advertising work up until very recently was done on medium or large-format cameras, with the best lenses, film, and particularly, lighting equipment. Most magazine cover photos, such as for fashion magazines, has been done on medium-format cameras, like the Hasselblad, Mamiya, Pentax 67, etc. The reason for this is that the larger format produces pictures with more resolution and subtle tonal gradations when compared to 35mm cameras.





Most product and architectural photography, especially the high-end stuff like expensive watches, jewelry, fancy buildings, etc. is shot on large-format equipment (typically 4x5 inch) so that perspective can be controlled and focus can be achieved to a high degree of accuracy even when the object or building is not on the same plane as the film. Also, the larger format produces incredible detail.





Since the advent of digital sensors, there has been a move in that direction because of the increase in workflow speed and the ability to see the final results instantly. Digital sensors are available for medium- and large-format cameras, and the results are spectacular. Whereas a "good, professional dSLR might have 10 or 12 MP, a medium format camera may have up to 44 MP today, and a large format camera up to 300 MP! This is a lot of information and can certainly help when printing a double-page spread in a tab-sized magazine.





Then there is the element of lenses (no pun intended). The typical consumer-grade lenses, particularly zoom lenses, leave a lot to be desired. Professional zoom lenses for dSLRs often cost more than $1000 and often much more than that. What you get for your money is greater sharpness, less distortion, constant apertures and better build quality.





And the lenses for medium- and large-format cameras such as the German Zeiss and Schneider prime lenses are at the limit of what can be done with glass optics.





I hope this helps.





-Karl
Reply:We all use SLR or DSLR cameras and mostly the same lenses people use everyday.





The exceptions to this are as follows:





When the client needs a 8x10 or 4x5 transparency,


The use of medium format is required or


When using an ultra wide or ultra long lens.