PLEASE HELP ME IN MY ACADEMICS. GIVE ME THE DIFFERENT MEASURES FOR DIFFERENT MEDIA. ALSO DO INFORM ME ABOUT "SALES TESTS" AS A MEASURE OF ADVERTISING EFFECTIVENESS
How do you measure advertising effectiveness?
if it's a publication or internet add you can put a add code that needs to be presented in the sale or inquiry.
ex. put a add in 2 local papers for a sale on a product or service. when the consumer calls get an add code from the to measure the effective out come from each add.
Reply:Through a 'Response Measuring System'.
No comments:
Post a Comment